K4Connect teams up with Tony Award-winning Broadway actress to bring musical and theater performances to thousands of older adults with #SunshineSongs initiative.
April 6, 2020
RALEIGH — Social isolation isn’t easy, especially for older adults. Considered the most “at risk” of severe illness related to COVID-19, many aged 65 are shutting themselves in senior living facilities to protect themselves from contracting the virus.
But Raleigh startup K4Connect is hoping to offer some respite.
The mission-driven technology company that creates technology solutions centered to help older adults and individuals with disabilities, has teamed up with Tony Award winner and Broadway actress Laura Benanti, who has started an initiative called #SunshineSongs with her friend, Kate Deiter-Maradei, at Raleigh-based Deiter Mediation.
They’re asking anyone — kids, famous individuals — to send in performance videos for those especially isolated during the quarantine to help them battle loneliness.
The videos will then be curated into K4Connect’s flagship solution, K4Community, where 29,000 older adult residents at over 125 senior living communities will be able to access, for free.
“This enables individuals who don’t have access to social media networks to access some lighthearted entertainment during social distancing,” said Patrick Reilly, a spokesperson for the company.
K4Connect is the leading provider of enterprise-grade technologies for senior living communities. The company’s patented (28 US patents to-date) operating system, FusionOS, on which K4Community is built, is the first and only of its kind in senior living.
