By  for ZDNet – Amazon‘s Alexa and other voice-activated assistants are popping up everywhere these days. Alexa’s user base, however, is decidedly young: A plurality of Amazon Echo users (24 percent) are between 18 and 29 years old, Forbes recently reported, while 30- to 44-year-olds make up 20 percent of its user base.

Scott Moody’s five-year old company K4Connect focuses on bringing the latest technologies — including Alexa — to senior citizens. It’s a largely overlooked market with significant potential, he recently told ZDNet. On top of that, deploying technology for older Americans and observing the way they use it can shed light on what it takes to build a successful product.

Read the full story or watch the full interview at ZDNet.