Traditionally, impact investment has not been the cool kid in venture capital. But that’s slowly changing. More investors recognize that making money and making a positive impact on the world doesn’t have to be mutually exclusive.

Part of the reason for that is millennials have grown up with a more socially responsible mindset than previous generations. As such, the businesses they are starting, and want to work for, tend to fall into the category of making a social impact.

To read the full article about how this new type of investing is benefiting companies like K4Connect, check out CrunchBase.