By Jim Rathburn & Anil Sanwal

In mature markets like the U.S. where traditional offerings like health, life, disability and dental have become commoditized, carriers must find that extra something to give them an edge. This often includes several somethings extra. Competing on price alone has driven small margins even smaller, so much so that new business growth requires approaching employers with more robust benefits and packaging insurance coverage with value-added services. Examples range from legal advice to travel programs, all with one goal: attracting new clients.

Learn how K4Connect can provide value and potentially help solve these challenges by reading the full article at Employee Benefit Adviser!